Mrs. Fields/TCBY Partners with DTT Surveillance



Salt Lake City – January 14, 2008

Mrs. Fields Famous Brands, LLC, a family of concepts that includes some of the most widely recognized brands in the category of on-premises, fresh-baked cookie products and soft-serve frozen yogurt, said today that it has entered into an agreement with DTT Surveillance, Inc. to provide digital surveillance systems to its franchisees. As a preferred vendor, DTT has committed special pricing to Mrs. Fields and TCBY franchise owners in return for Mrs. Fields corporate assistance in educating franchisees about the DTT System’s advantages.

DTT was chosen by Mrs. Fields after an exhaustive search to find the best vendor that could provide franchisee support on a national basis.

“I have DTT systems running in all three of my TCBY’s. It’s a great investment for a multi-unit franchisee or any franchisee that wants to know what really goes on in their stores when they are not present. I can’t imagine a more efficient way to run more than one store without a tool like this. I monitor all my units from wherever I’m at to make sure everything is running properly. The POS interface has proven especially helpful in deterring theft and helping me to evaluate the honesty of my staff. I am sure it will reduce my food cost in the months ahead. Their 24 hour support and unlimited training has been outstanding” stated Brian Coury of Troy, Michigan who was on the franchisee selection committee.


About Mrs. Fields Famous Brands, LLC

Mrs. Fields Famous Brands, LLC’s subsidiaries include franchisors of the Mrs. Fields Cookies, Great American Cookies, and TCBY franchise systems, which have more than 1,600 franchised and licensed concept locations worldwide. Mrs. Fields Famous Brands, LLC is headquartered in Salt Lake City, Utah.

About DTT Surveillance

Headquartered in a state of the art facility in Los Angeles, California, DTT manufactures and integrates Digital Video Surveillance products for the Restaurant Industry. DTT was founded in 1999 based on a mandate, utilizing digital technology, to support the needs of a broad base of clientele. Since first launched, DTT has equipped, serviced and supported more than 20,000 clients. Every day, software provided by DTT handles over 6 trillion frames, protects $800 billion in assets and oversees in excess of 1,000,000 employees.

Subway, Steak N Shake, Baja Fresh, McDonald's, Burger King and Hillstone Restaurants are a few of DTT’s clients.

For more information on the company, its products or services please visit its web site at www.dttusa.com or call Cary Gruer (cgruer@dttusa.com) at (323) 576-1445.